Overview

This paid LinkedIn campaign aims to promote the blog "AI's Evolving Role in the Workforce Will Create Plenty of Opportunity" and position Beyond Limits as a thought leader in AI. By boosting the LinkedIn post, sharing valuable insights, and actively engaging with users, the campaign aims to generate curiosity, increase brand awareness, and establish Beyond Limits as a go-to resource for understanding the evolving landscape of AI in the workforce.

Key Objectives

Increase Website Traffic: By boosting the LinkedIn post promoting the blog, the campaign aims to attract LinkedIn users to click on the post and visit the website to read the full blog post and explore additional content related to AI in the workforce.

Position Beyond Limits as a Thought Leader: The campaign seeks to establish Beyond Limits as a thought leader in the field of AI. By sharing valuable insights and expertise through the blog post and engaging with LinkedIn users in meaningful discussions, the objective is to enhance the company's credibility and expertise in AI.

Engage Targeted Audience: The campaign aims to engage the targeted audience of students, professionals, and individuals interested in AI. By creating compelling content and encouraging interaction, the objective is to foster engagement with the LinkedIn post, such as likes, comments, and shares. Additionally, active engagement from Beyond Limits, including responding to comments and addressing questions, will help build relationships and establish a connection with the audience, further enhancing brand perception and trust.

Results

Impressions 8,936

Clicks 148

Click-through rate 1.66%

Cost-per-click $1.35

Total Spend $200