Digital Marketing Strategist
DocLink University
Company: Doclink by Altec
LinkedIn, Twitter
Campaign Duration: 01/2023- Present




Campaign Overview
Doclink University's social media campaign introduces exclusive training webinars for DocLink software users. The campaign targets existing customers on LinkedIn and Twitter, aiming to enhance their software proficiency.
Key Objectives
Improve Engagement: Foster community interaction and active participation.
Enhance Loyalty: Showcase ongoing support and customer-centric focus.
Gather Insights: Identify user needs for potential enhancements.
Target Audience: Existing DocLink customers across industries seeking to optimize document management.
Key Messaging
Boost Efficiency: Learn shortcuts and strategies for smoother operations.
Collaborate Effectively: Discover features for seamless team coordination.
Expert-Led Training: Get insider tips from DocLink pros.
Your Success, Our Priority: Exclusive training to maximize software investment.
Results (H1 2023)
Total Published Posts 32
Total Interactions 304
Total Clicks 51
Avg. Click-Through Rate 0.9%
Avg. Engagement Rate 6.7%
Total Shares 26
Total Impressions 5,653
