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The Human Element

Company: Beyond Limits

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Platforms: LinkedIn, Twitter, Facebook (0rganic)

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Campaign Duration: 02/2023- Present (bi-weekly)

Campaign Overview

The Beyond Limits “The Human Element” employee spotlight campaign brings the global team of Beyond Limits and acquired company Altec, Inc. into the spotlight. Through short videos and interviews, we invite our digital audience to connect with our employees, learn about their motivations, and gain a deeper understanding of our diverse and innovative workforce.

Key Objectives

Human Connection: Forge a strong sense of connection between Beyond Limits and its audience by sharing personal employee stories.

Showcase Diversity: Highlight the global scope of Beyond Limits and its acquired companies, underscoring the array of experiences and backgrounds.

Talent Acquisition: Amplify Beyond Limits' appeal as an employer of choice by showcasing employee satisfaction and growth opportunities.

Engagement: Drive active engagement across LinkedIn, Instagram, Twitter, and Facebook by offering compelling insights into our team's journeys.

Interview Questions

How long have you worked in your field, and what inspired you to pursue your current role?

What is your favorite part about the work we do at Beyond Limits (or affiliated business unit)?

Describe Beyond Limits culture in 3 words.

What are your favorite hobbies?

Results (H1 2023)

Total Video Views 2,171

Total Impressions 3,035

Total Clicks 117

Avg. Click-Through Rate 3.86%

Avg. Engagement Rate 6.53%

Total Reactions 83

Total Comments 4

Total Reposts 11

Jordan C.png

Brandon Averhart

Lets Connect!

Digital Marketing Manager

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